In small town America...or small town anywhere for that matter...one doesn't need yellow pages, Facebook, billboards, 60 second TV spots or a star athlete spokesperson to advertise one's wares.
A simple painted sign will let everyone know where the restaurant or orchard is located. After all there are only 2 or 3 streets. When the bakery closes down...just paint white over the sign and wait for another entrepreneur to step forward. I have seen the Megatron displays in Times Square advertising to millions of people and the computerized dancing fountains in front of Bellagio's in Las Vegas luring passer-byes into the casino. Compared to those....I think I like the simple direct method of a painted sign and a small town.
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